Disney is launching a nature film label, originally called Disneynature. “Our goal is to bring event films, as only nature can tell,” Dick Cook, chairman of the Walt Disney Studios, said. Trying to release one green picture a year, the label will be run by Jean-Francois Camilleri, also responsible for the box office hit ‘March of the Penguins.’

The first movie will be called ‘Earth’ and will be released on Earth Day April 22, 2009. Other projects are ‘Chimpanzee’ and ‘Big Cats,’ both filmed in Africa.