‘Terminator Salvation’ targeting kids

May 5th, 2008 at 6:20 pm

Terminator Salvation

‘Terminator Salvation: The Future Begins’ will start production today. But they won’t be head bashing and f-in all over the place. The team is targeting a PG-13 rating, following the ‘Die Hard’ franchise that went in the same direction last year.

With $1.03 billion by the first three R-rated movies, the production company Halcyon Co. thinks the quadrilogy is ready to broaden its audience. And with the wider audience comes the possibility for more merchandise. “Our merchandising program will be the largest to date for The Terminator,” Derek Anderson of Halcyon Co. said. And they aren’t planning on making the same crappy movie licensed games either. “The first three games were all bad,” Anderson said. “The core fans are screaming for something fresh; they won’t be just playing the movie.

All big words for a company that bought the rights to the ‘Terminator’ franchise just last year. But when you read the firm is financed by hedge funds, I’m not sure what to think. The one thing the movie has going for it, is the participation of Christian Bale. But maybe they just threw him a bag of money too.

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