‘Prince Caspian’ tracking indicates good opening

‘The Chronicles of Narnia: Prince Caspian’ tracking numbers are showing potential. The family fantasy will open this Thursday and is expected to top the $65.5 million opening by its predecessor ‘The Lion, the Witch and the Wardrobe’ in 2005.

The $100 million ‘Prince Caspian’ is particularly tracking well with women above 25, with 25% compared to 20% for ‘Harry Potter and the Order of the Phoenix’ last year. ‘Un-Aided Awareness’ is 11%, compared to 16% for Potter. ‘Definite Interest’ 42% compared to 48% and ‘Overall First Choice’ 14% for the Disney movie compared to 17% for Harry Potter last year.

With not much else on the horizon this weekend, I think ‘The Chronicles of Narnia: Prince Caspian’ is going to have a very good start, with ‘Iron Man’ still following.