‘Indiana Jones’ tracking indicates HIGH opening

As if our friend Steve Mason heard our call for some early ‘Indiana Jones & the Kingdom of the Crystal Skull’ tracking numbers, here are the first numbers 9 days before its box office release.

Un-Aided Awareness: 15%
Definite Interest: 63%
First Choice: 28%

Now let’s compare them to the ‘The Chronicles of Narnia: Prince Caspian’ tracking numbers from yesterday — keep in mind this movie is releasing this week and should relatively track higher.

Un-Aided Awareness: 11% (-4)
Definite Interest: 42% (-21)
First Choice: 14% (-14)

As you can see, tracking numbers for ‘Indiana Jones and the Kingdom of the Crystal Skull’ are high overall. It will likely be the biggest opening this year thus far. I’m not sure about it having a $160+ million weekend, but it’s certainly pushing the movie into the $150 million direction. A number that will presumably make Steven Spielberg a very happy man.