New business models to stop piracy

The time of directly fighting piracy is over. Film companies have to change their business models to survive challenges by digital distribution. This is what News Corp. Peter Chernin said this weekend, at the National Cable & Telecommunications Association’s convention. “We look at this as an opportunity, hopefully profitable. The challenge is how do we protect our margins, especially our margins of existing distribution. We’ve got to look at new forms of distribution as an opportunity for content providers,” Chernin said.

“We all have a vested interest in protecting copyright, but we all need to find the best ways to deliver our content to customers where and when they want it and at an affordable price. If we do not find a legal way to do that, people will find illegal ways,” he added. Chernin echoed the general idea the MPAA opted last month. They said the movie industry has “to give folks the choices they desire — legally — in the comfort of their homes and wherever else they wish to enjoy our movies.“

It is as if the industry is opening its eyes. Stopping piracy by regulation is nearly impossible and the only solution for them is putting a better (legal) product on the market.