How ‘Sex and the City’ saved $4 million

Between all the testosterone driven movies, Moviefone says ‘Sex and the City: The Movie’ is the most anticipated. Probably because it’s the only high profile movie targeted at women. And they’re going crazy for the movie. Some are paying (or asking) thousands of dollars for a premiere ticket. Not only to see the $65 million movie, but also to find out the latest trends.

And while the companies didn’t pay to get their products featured in the movie, the creators saved millions by using them. All in all, the product placement saved ‘Sex and the City’ more than $4 million, producer John Melfi said. But he didn’t want the usual product placement. Melfi and show creator Michael Patrick King wanted everything the be authentic. And to get the Louis Vuitton bags, he had to make some deals.

Other brands featured in the movie are Mercedes, Skky Vodka and Coca Cola. The last one is promoting its Glaceau Vitaminwater. But not by simply showing the drink. They made two limited edition flavors, purple “XXX” (acai-blueberry-pomegranate) and yellow “Rescue” (green tea). Apparently this has something to do with the characters in the movie, but as you might have guessed I have no idea what.

‘Sex and the City: The Movie’ will be in theaters next week — that was to update the men. I know all the women have already planned their pink lady nights.