UK’s cinemas turn pink for ‘Sex and the City’

The box office weekend starts so soon when you have a Memorial Day and the overseas market opening early. Just yesterday we posted the US tracking numbers and now the actual numbers are beginning to roll in. ‘Sex and the City: The Movie’ is starting off well overseas. Pink lady nights brought in $4 million in the U.K. at just 460 screens. If we do the math, that’s a whopping $8700 per screen on a week day. Was my buzz-meter right this time? Is it really going to beat all expectations?

France was a little less excited, with a decent $800,000 at 540 screens. But will the ladies in the U.S. be just as hyped as the ones in the U.K., where the movie premiered last week. Or will the mediocre reviews affect the box office numbers.

I personally don’t think the target audience will check a lot of review, but we’ll know in a couple of days. ‘Sex and the City’ won’t be out in the U.S. until Friday.