‘Kung Fu Panda’ box office tracking numbers

We already saw the ‘You Don’t Mess with the Zohan’ tracking numbers earlier today. But how about that other comedy, ‘Kung Fu Panda’? Well, the DreamWorks animation is looking at a better opening than Adam Sandler, that’s for sure. Tracking indicates an opening somewhere around $60 million.

Kung Fu Panda

Un-Aided Awareness: 9%
Total Awareness: 88%
Definite Interest: 29%
Definite Interest: 31% among 12-16 year olds
First Choice: 7%
First Choice: 10% among 12-16 year olds

If we compare these to the similar ‘Ratatouille’ last year, we see ‘Kung Fu Panda’ beating the cooking rat in a hat in almost every department. And ‘Ratatouille’ opened with $47 million last year.

Ratatouille

Un-Aided Awareness: 9%
Total Awareness: 80%
Definite Interest: 37%
Definite Interest: 31% among 12-16 year olds
First Choice: 6%
First Choice: 4% among 12-16 year olds

Needless to say, ‘Kung Fu Panda’ will have a decent opening. Nothing spectacular, but the highest opening gross for an animated non-sequel is just $70.5 million by Disney’s ‘The Incredibles’ in 2004. It’s not likely the fighting panda with Jack Black’s voice will top that.