Final ‘Zohan’ and ‘Kung Fu Panda’ tracking
June 5th, 2008 at 4:47 pm

Zohan Panda

Here are the latest tracking numbers for ‘You Don’t Mess with the Zohan’ and ‘Kung Fu Panda,’ before the first box office numbers come in. We have to adjust the final estimates down a little. Adam Sandler’s ‘Zohan’ is now looking to at least top $30 million and Jack Black’s ‘Kung Fu Panda’ will probably cross $45 million. Considering how well ‘Sex and the City’ is still doing, the chick flick will hold up well and gross at least another $25 million this weekend.

‘I Now Pronounce You Chuck & Larry’ opened with $34.2 million last year. And since ‘Zohan’ isn’t tracking well with the ladies, it might not make that number. Here are the latest tracking estimates.

You Don’t Mess with the Zohan (compared to ‘I Now Pronounce You Chuck & Larry’)

Definite Interest: 39% (to 38% for ‘Chuck and Larry’)
First Choice: 11% overall (to 8%)
First Choice: 25% among males under 25 (to 12%)
First Choice: 9% among males 25 plus (to 5%)
First Choice: 7% among women under 25 (to 7%)
First Choice: 3% among women 25 plus (to 13%)

‘Kung Fu Panda’ will have a similar opening as Disney’s ‘Ratatouille’ last year, which opened with $47 million. But the strong male dominance of Sandler’s ‘Zohan’ will keep the guys from going to ‘Kung Fu Panda.’

Kung Fu Panda (compared to ‘Ratatouille’)

Un-Aided Awareness: 11% (to 11% for ‘Ratatouille’)
Total Awareness: 93% (to 82%)
Definite Interest: 32% (to 38%)
Definite Interest: 28% among 12-16 year olds (to 37%)
First Choice: 8% overall (to 7%)

Kung Fu Panda (compared to ‘Zohan’)

First Choice: 6% among males (to 17% for ‘Zohan’)
First Choice: 5% among males under 25 (to 25%)
First Choice: 5% among males 12-16 (to 36%)

That’s it for now. The pictures are launching within 24 hours, so we’ll have some early Friday estimates within 48 (… hours).

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One Response to “Final ‘Zohan’ and ‘Kung Fu Panda’ tracking”

  1. Friday ‘Zohan’ and ‘Kung Fu Panda’ box office - Film-industry.biz - Movie Business News and Info:
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