
Not much has changed since our last update a couple of hours ago. The final box office results are in line with what we expected. It was a soft start for ‘The Incredible Hulk.’ People still had the bad aftertaste from the first Hulk movie and the $150 million blockbuster didn’t manage to top $55 million. Now $54.5 million isn’t a bad start and it beats Marvel’s (low) expectations. But with a $100 million ‘Iron Man’ opening weekend last month, this number shouldn’t satisfy them. Especially since ‘Iron Man’ was cheaper and a lesser-known character. Marvel simply didn’t succeed in explaining why people should see the green faced Bruce Banner another time. Ang Lee’s ‘The Hulk’ grossed $62 million in its opening weekend.
Meanwhile, ‘The Happening’ gives a mixed picture. While some expected the thriller to end up in the low teens, $30.5 million is a decent number. Considering the $60 million budget, Fox might have wanted a little more. But they made a smart choice by releasing the B-movie worldwide from day one. Not including marketing and distribution, the $32 million overseas gross surprisingly makes M. Night Shyamalan’s work profitable from the first weekend. In this aspect, you could say Fox’ marketing for ‘The Happening’ was better than Universal’s for ‘The Incredible Hulk.’ While it still has to launch in about 25% of its markets, ‘The Incredible Hulk’ made just $31 million overseas.
A strong family oriented second weekend made ‘Kung Fu Panda’ another $34.3 million. The lack of choice in this genre obviously helped the DreamWorks animation to a domestic total of $118 million. Still a couple mill away from its $130 million budget. ‘You Don’t Mess with the Zohan’ had a steeper drop to $16.4 million.
Lastly, ‘Sex and the City’ is losing its female dominance and was pushed to the sixth place by ‘Indiana Jones 4.’ Indy made another $13.5 million, for a domestic total of $275 million, while ‘Sex’ added another $10.1 mill to a $120 million total. A number most analyst didn’t expect from the R-rated chick flick.