Marvel has tried everything they can to distinguish ‘The Incredible Hulk’ from Ang Lee’s movie in 2003. But can the couple of million visitors be convinced to see another Hulk movie that, well, isn’t plain awful? Tracking numbers indicate so. The grittier look, the new cast and of course the positive ‘Iron Man’ buzz have given the public some merit to see the new movie.

Continue reading Good early ‘The Incredible Hulk’ tracking numbers

Does the name M. Night Shyamalan still sell movie tickets? A couple, sure. But the big numbers are long gone. It was pretty much downhill from ‘The Sixth Sense.’ His latest thriller was a drama. Not as in the genre drama, but as in a box office drama. It only made $2 million more than its $70 million budget. Will ‘The Happening’ beat that? It’s too early to tell. But it has the ‘benefit’ the studios didn’t give Shyamalan more than a $57 million budget to play with.

It looks like ‘The Happening’ will be mostly dependant on its reception and word of mouth. Because the movies’ box office opening won’t cut it. While numbers might improve during the week, when marketing will be in full motion, the box office tracking numbers indicate a $20-30 million opening. A little stronger than his latest endeavor ‘Lady in the Water.’ Here are the tracking numbers:

Continue reading Early ‘The Happening’ tracking numbers decent

It’s the ultimate box office battle. The special effects male type driven ‘Indiana Jones 4′ against the pink chick flick ‘Sex and the City.’ Last weekend ‘Sex’ won, but this weekend Indy managed to beat ‘Sex and the City’ in the US. Internationally? Not so much. As in the US this weekend, it was a close call. ‘Sex’ grossed an estimated $38.1 million, while ‘Indiana Jones’ couldn’t get past $36 mill. But remember, ‘Sex and the City’ has yet to launch in some territories. Sex’ box office result came from 25 territories, while Indy’s came from 60.

‘Sex and the City’ now stand at $91.3 million overseas and will likely pass $200 million worldwide this Monday. It is turning out to be one of the most successful female driven movies of all time. Meanwhile, ‘Indiana Jones 4′ has an overseas total of $326 million, making a worldwide total of $580 million. It has now passed ‘Iron Man’ as the most successful movie of 2008 worldwide.

Continue reading ‘Indiana Jones 4′ can’t beat ‘Sex’ overseas