Directors: Steven Spielberg’s box office ritual

May 28th, 2008 at 3:20 pm

Show me the 311 million dollars

It was Monday morning. Steven Spielberg just made himself a cup a coffee when the phone started to ring. He picked up and said nothing. The man on the other side was silent too, but then asked, “Steven…?” “Yes,” Spielberg answered. “311 million,” the voice said. I imagine Spielberg dancing around in his bathrobe after these words, but that’s just speculation on my part.

This is the actual ritual Steven Spielberg has during his opening weekends. “What I do on opening weekend is my ritual is a total blackout, like a sequestered jury. No radio, no telephone, no internet, no newspapers. I don’t want to hear anything until Monday morning. I just want to hear one number, which is the Monday morning number,” Spielberg said.

I wonder what he does in the meantime. You’ll need some discipline to go a whole Memorial Day weekend without telephone, internet or radio. I can imagine some teenage girls rather killing themselves than spending one weekend without it. But I guess Spielberg has enough toys to keep him happy.

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‘Prince Caspian,’ the box office story

May 27th, 2008 at 9:25 pm

Prince Caspian Aslan Globe

‘The Chronicles of Narnia: Prince Caspian’ was left in the cold this weekend. Indy 4 got all the fame and only a couple of people got lost and went to ‘Prince Caspian’ by accident. It all started with a disappointing opening last weekend. The Disney picture only made $55 million, while everybody expected a bigger opening for the $200 million fantasy project. And how much did last weekend bring in for Aslan and his gang? Less than $23 million, a drop of almost 60%.

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Early ‘Sex and the City’ tracking numbers

May 27th, 2008 at 12:14 pm

Sex and the City What?

The first ‘Sex and the City: The Movie’ tracking numbers are in and they’re painting a mixed picture. I can’t remember the last movie that had this much buzz among the ladies. And I don’t recall girls paying thousands of dollars for a ticket to see ‘The Devil Wears Prada’ in 2006 either. But early tracking numbers are indicating a $30 million opening for ‘Sex and the City: The Movie,’ compared to a $27.53 million opening for ‘The Devil Wears Prada.’

It seems like a rather low number for the movie that was leading a poll by Moviefone with over 400,000 respondents. It beat last weekend’s ‘Indiana Jones 4′ by 1%, with 32% looking forward to see the TV series hit the big screen. But the numbers aren’t indicating the $100 million weekend Indy 4 had.

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