Over 500 Hollywood producers and writers will work together with the AARP to bring attention to affordable health care. The announcement comes in conjunction with the ‘Divided We Fail’ campaign. The film industry agreed to include several story lines about the health care message in their movies and TV shows.

“[People] are putting their money into day-to-day survival. We started thinking what was really important was to reach out through popular culture. There’s nothing more effective,” AARP president Nancy LeaMond said. And since there are 49 million Americans without health insurance, the Motion Picture & Television Fund (MPTF) joined to help the good cause.

“The filmmakers, the storytellers, are the ones who are going to make this happen. They know how to entertain and enlighten at the same time,” MPFT chairman and DreamWorks CEO Jeffrey Katzenberg said. “Television, like it or not, teaches people. Writers are speaking to millions of people. Any forum that brings these issues to the forefront is both welcome and needed.“

It’s good to see it’s not all money in Hollywood.