It’s quite a striking move by Universal Pictures. While they just released ‘Forgetting Sarah Marshall’ last weekend, this weekend they add ‘Baby Mama’ to their list of comedies. The movie with Amy Poehler (Saturday Night Live), is expected to open in the high-teen millions, just like Marshall. Meanly because of the 12- to 16-year-old girl demographic.

Universal isn’t expecting these girls to overlap with Sarah Marshall’s audience. But some say the ‘Baby Mama’ visitors could be taking away some tickets, since it might do well with older women too. Nevertheless, this is another slow weekend at the box office and with all the big budget blockbusters coming up, this could have been the best spot.