May 21st, 2008 at 9:15 pm
O, that’s going to hurt. But the box office drops actually weren’t that bad this week. Here are the numbers.
1. What Happens in Vegas
Saturday and Sunday: $9,292,335 million
Monday and Tuesday: $2,759,458 million
Drop: 70%
2. Iron Man
Saturday and Sunday: $23,179,757 million
Monday and Tuesday: $5,292,110 million
Drop: 77%
3. The Chronicles of Narnia: Prince Caspian
Saturday and Sunday: $35,637,062 million
Monday and Tuesday: $7,978,137 million
Drop: 78%
Continue reading The post-weekend box office drop
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Tags: ashton kutcher, box office, cameron diaz, indiana jones, iron man, made of honor, postweekend drop, prince caspian, speed racer, the chronicles of narnia, what happens in vegas Posted in Box Office, News |
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May 14th, 2008 at 8:10 pm
We’re back with the ‘post-weekend drop,’ where we look at the box office drop after the weekend and get an idea of what’s to come. This time we have some interesting differences, so let’s jump into the numbers right away!
1. What Happens in Vegas
Saturday and Sunday: $13,001,340 million
Monday and Tuesday: $3,348,193 million
Drop: 74%
Continue reading The post-weekend box office drop
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Tags: ashton kutcher, box office, cameron diaz, forgetting sarah marshall, iron man, judd apatow, postweekend drop, speed racer, warner bros, what happens in vegas Posted in Box Office, News |
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April 30th, 2008 at 11:45 am
Teaming up with other Warner departments and several advertising campaigns, Warner Bros UK is shelling out no less than £3 million ($6 million) to get their baby ‘Speed Racer’ some exposure in the United Kingdom.
“Warner Brothers Interactive Entertainment will be taking full advantage of the resources that are available as part of the Warner Brothers infrastructure,” marketing executive Phil Lamb said. “We have also been working to ensure that the game is featured where possible as part of the theatricals PR and cinema advertising campaign.“
And since doing some cross-promotion won’t put them back the whole $6 million, Lamb is also having “an effective stand alone media campaign centered around kids TV, cinema and online exposure.“
You would expect Warner Bros UK to do this to get ‘Speed Racer’ some attention in the crowded summer season, but no. “[...] with a £3m marketing campaign behind it we believe it has a good chance to perform in this relatively quiet window.“
Did he forget about the $186 million superhero tomorrow? Or the Cameron Diaz vehicle ‘What Happens in Vegas…’? If they wanted a quiet window, they should have launched a week earlier.
