Simultaneous iTunes and DVD release

Apple stock jumped over 2% when the company announced they are going to release movies simultaneous with their physical counterpart DVD. Normally the iTunes store would have to wait over a month to get a new movie in, but most Hollywood studios are now releasing their babies right onto the net.

The news comes just days after the MPAA stated the industry was too slow with adjusting to their ‘tech-savvy’ crowd. The time has come for Hollywood to embrace digital distribution. “This is a really good example of how they are moving more quickly toward it and we think Apple is best-positioned (to benefit),” said analyst Shannon Cross of Cross Research.

A iTunes movie will only set you back between $9.99 and $14.99, which isn’t as overprices as you would expect. Not at all. The major drawback however, still seems the limited playback capability of all digital downloads. In this case mostly restricted to Apple hardware. When will we see an universal format we can play and keep forever?