Hillary Swank’s ‘P.S. I Love You’ made some impact at the DVD stores last week. The $30 million romance made over $140 million at the box office worldwide and is now coming in at number one for DVD rentals and sales. ‘P.S. I Love You’ made $7.2 million in rentals, followed by ‘27 Dresses’ with another $6.1 million and ‘First Sunday’ with $5.6 million. Ice Cube’s ‘First Sunday’ was only successful in the US and made a little under $40 million at the box office.

The total for ‘27 Dresses’ now stands at $13.4 million in rentals and is holding up well against ‘The Golden Compass,’ which made another $5.3 million. ‘Twister’ came in as the number one ‘Blu-ray,’ where ‘The Golden Compass’ came in second.

Every week for the last couple of weeks, the newest DVD released topped the older ones. And this week is no exception. The two biggest DVD releases were the romantic comedy ‘27 Dresses’ and the epic adventure ‘The Golden Compass.’

The $180 million ‘The Golden Compass’ did well, but was topped by ‘27 Dresses’ in both rentals and sales. The epic fantasy didn’t take off at the US box office last year with only $70 million, but still made $300 million overseas. It made another $6.5 million in its first week in US rentals.

While less successful outside the US, the $30 million ‘27 Dresses’ continued to do good domestic numbers. It made another $7.4 million on top of the $76 million it made at the US box office. The only place where ‘The Golden Compass’ managed to beat ‘27 Dresses’ was in the Blu-ray department, but we all know these don’t account for much yet.

When we brought the news last week about Blu-ray player sales being down 40%, we thought, well, disc sales might still be up. People are still buying more PlayStation 3’s, which don’t count as a Blu-ray player sale. But when we see numbers like these, an over 7% drop in Blu-ray disc sales, you have to question what’s going on.

As far as I know, the week before wasn’t anything special. No reason for the sales being higher that week. So at this point, with HD-DVD out of the race, your numbers shouldn’t be going down. They should be up.

I still stand by my point, Blu-ray has a long way to go. The benefit is too low for the average consumer to pay a premium for it. I think the only way for Blu-ray to take over, is waiting for the prices to drop to DVD level. At that point it would be like choosing between an old and a new model with the same price. If you are smart enough, you will take the new model.

It will be interesting to see how it develops. If it will take off. Because video-on-demand is also ready to become the number one movie provider.