Ok, ‘Iron Man’ had an amazing weekend, but how hard was the usual drop after the weekend. Was it a bad one or was it a drop with potential? This is what the two new released movies did in and after the weekend:

‘Iron Man’:
Saturday and Sunday: $63,384,307 million
Monday and Tuesday: $13,440,352 million
Drop: 78.8%

‘Made of Honor’:
Saturday and Sunday: $9,201,889 million
Monday and Tuesday: $1,942,357 million
Drop: 78.9%

Continue reading The post-weekend box office drop

The only thing we didn’t have was an official word from Marvel, but now we have it. ‘Iron Man 2′ has been confirmed for April 30, 2010. Jon Favreau and his crew already hinted at how they’d like to do a sequel. They said it in like every other interview last week. If it wasn’t for the possible actors’ strike, they might have already been working on it. But Marvel didn’t want to take any risks by setting the release date for next summer.

Marvel Entertainment stock jumped almost 10% as we expected, but settled to around 7.5% later in the day. This while the market was down overall, mostly caused by the failed Yahoo deal and concerns about mortgage lender Countrywide’s suitor backing out as well.

In 2006, Marvel Entertainment started raising $525 million to produce its own movies. Before that it was only licensing its characters, like ‘Spider-man’ to Sony. Their second film will be ‘The Incredible Hulk’ in June and the third will be the just announced ‘Iron Man’ sequel. Marvel also announced their fourth feature called ‘Thor,’ which is planned for June 4, 2010. They sure like their summer season.

Taking a little preview of what’s to come at our weekly box office roundup, here’s what happened this weekend. If you’ve been reading the site, you definitely know about ‘Iron Man’ crushing its competition. So let’s not talk about that. But if we take a look at number two, we see ‘Made of Honor’ still made a decent $15.5 million. I say decent, because with a $40 million budget, Columbia Pictures can’t be too happy about it. A metacritic.com score of 3.7 didn’t help and probably got some girls to join their boyfriend to see ‘Iron Man’ instead.

Others may have chosen to see ‘Baby Mama,’ which was received a little better by the critics last week. It made another $10 million this weekend, making it profitable if you don’t consider marketing.

We already saw how ‘Forgetting Sarah Marshall’ was going to have better legs in our weekly box office roundup. And it managed to top ‘Harold & Kumar 2′ in its third weekend, with a big $6 million. ‘Harold & Kumar 2′ is probably having its last good week, also doing $6 million. Not that New Line Cinema should be sad about it. The movie already did twice their budget of $12 million and is tracking to do double of what its prequel did.