Already past the stage of rising star, Judd Apatow took home a Visionary Award at The Hollywood Reporter’s Key Art Awards last week. If you don’t know the guy, you don’t know fun or it’s just because he’s always behind the scenes. Apatow is responsible for billions in revenue from movies like ‘The 40 Year Old Virgin,’ ‘Knocked Up,’ ‘Superbad’ and ‘Forgetting Sarah Marshall.’

He also produced ‘Pineapple Express,’ which comes out August 6.

Check the video below.

We’re back with the ‘post-weekend drop,’ where we look at the box office drop after the weekend and get an idea of what’s to come. This time we have some interesting differences, so let’s jump into the numbers right away!

1. What Happens in Vegas
Saturday and Sunday: $13,001,340 million
Monday and Tuesday: $3,348,193 million
Drop: 74%

Continue reading The post-weekend box office drop

Disney’s October Blu-ray release of ‘Sleeping Beauty’ will use BD-Live to create a new interactive experience. New Blu-ray players can use BD-Live to download additional content of the internet. It will enable the Blu-ray release to adapt to local weather conditions and show customized video messages.

“Sleeping Beauty will revolutionize the way people will interact with and view movies in the home. We pulled out all the stops in launching this technology,” Bob Chapek of Walt Disney Studios Home Entertainment said.

Disney notes sentiments we saw earlier. Blu-ray is lagging behind expectations and even Blu-ray disc sales are down. They hope these interactive features will generate some positive buzz for the format.

Sony recently released Judd Apatow’s ‘Walk Hard: The Dewey Cox Story’ as one of the first Blu-rays with BD-Live.

With its $30 million budget ‘Forgetting Sarah Marshall’ was expected to be an easy sell, but the comedy is now expected to do anywhere between $10-$30 million this weekend. The movie is produced by Judd Apatow, responsible for the failure of ‘Drillbit Taylor’, but also for the success of ‘Superbad’ and ‘Knocked up’.

The ‘crude comedy’ has to battle ‘The Forbidden Kingdom,’ with Jackie Chan and Jet Li, which is expected to have a good opening as well. Produced by Weinstein’s Asian branch, ‘The Forbidden Kingdom’ is opening in 3,151 theaters, while ‘Forgetting Sarah Marshall’ will only do 2,798. That’s already a 12.5% bigger chance for a better opening by the Asian guys.