A couple of ‘The Incredible Hulk’ spots, with a small Tony Stark appearance. The first full-fletched look at United Artist’s ‘Valkyrie.’ And the ‘Pink Panther 2′ teaser.

• The Incredible Hulk (2 TV spots)
• The Incredible Hulk (Tony Stark spot)
• Valkyrie
• Pink Panther 2 (teaser)

Continue reading Today’s trailers: 3x’The Incredible Hulk,’ ‘Valkyrie’ and ‘Pink Panther 2′

The weekend ended as expected. $60 mill for ‘Kung Fu Panda’ and $40 for ‘You Don’t Mess with the Zohan,’ the studios reported earlier today. Both DreamWorks Animation and Adam Sandler can be pleased. DreamWorks only opened higher with ‘Shrek 2′ and ‘Shrek the Third’ and Sandler had his usual $40 million opening. Nothing to be ashamed of, I’d say.

We noted how ‘Indiana Jones 4′ and ‘Sex and the City’ swapped places yesterday, and they didn’t swap back this Sunday. Indy did $6.7 million on Sunday, while ‘Sex’ grossed another $6 mill. Their totals were respectively $22.8 million and $21.3 million. A close call and I expected a higher second weekend for ‘Sex and the City,’ after it held up so well during the weekdays. Monday and Tuesday will show its definite staying power. I personally expect it to hop to the third place again, maybe even passing ‘Zohan.’

‘The Strangers’ came in last, but not least. Considering the $9 million budget, it had an amazing second weekend. It topped its budget with $9.3 million and now stands at a total of $37.5 million. This must give Liv Tyler a lot of credit at the box office.

Next week is another big one. Will ‘The Incredible Hulk’ smash into the box office? And does ‘The Happening’ even stand a chance?

No, even I didn’t see this one coming. Warner Bros. and New Line Cinema are reporting ‘Sex and the City’ grossed $26.9 million yesterday (Friday). I’ve been very optimistic about Sex’ performance, but I never thought it would have a shot at $70 million for the weekend. Meanwhile, ‘Indiana Jones 4′ is doing a little less than expected, just like we saw in our weekly box office roundup. Spielberg’s oldie took in $12.2 million, meaning it would come in at a little over $40 million for the weekend. But when I said ‘Sex and the City’ could beat Indy, I didn’t think it would actually happen.

The other new release, ‘The Strangers,’ surprised as well. The cheap $10 million thriller made an impressive $7.5 million. Universal must have seen the potential hole it could fill between Sex and Indy. The Liv Tyler vehicle has a shot at $25 million for the weekend.

Lastly, the switch has finally happened. ‘Iron Man’ took $3.7 million, while ‘Prince Caspian’ came no further than $3.4 million. Sorry Disney, your $200 million pet is on its way out.

More numbers as they come in.