Marvel Studios teamed up with several partners for their Hulk advertising push this summer. Expect to see the Hulk at least as much as the Simpsons last year, because ‘The Incredible Hulk’ will be showing up at “Burger King, 7-Eleven, Kmart, mall retailers, grocery store brands Pringles and Sargento, Airheads candy and Hasbro toys.“

To distinguish itself from the flopped Ang Lee Hulk in 2003, the studio said to have changed several key elements. The Hulk is now portrayed as a real hero, he falls in love and he has a high profile nemesis The Abomination. This is not only to please the audience, but also to convince the advertisers of the Hulk again.

I’m starting to see why Edward Norton got into that feud with Marvel.

Hollywood is desperate for some Muslim money. Getting ready to set up several theme parks, they are putting their focus on getting all their signature characters out there. “On the one hand, they hate America. On the other hand they love America to the bone,” said Michael Izady, an expert on the Middle East to the AP.

While Captain America might not be a major hit, a ‘bare-shouldered Wonder Wonder’ wouldn’t be a problem “unless we depicted her as a Muslim woman,” said Tsujihara, who’s setting up a Warner theme park in Abu Dhabi.

One of the first theme parks will be a $2.2 billion Universal Studios project, with franchises like ‘King Kong’ and ‘Jurassic Park,’ set to open in 2010. Followed by a $1 billion park by Marvel Entertainment Inc. in Abu Dhabi by 2011, making a new home for ‘Spider-Man,’ ‘Fantastic Four’ and ‘X-Men.’

Looking at his history with ‘American History X’ and ‘The Italian Job’, we know Edward Norton isn’t the easiest guy to work with. But still, director of ‘The Incredible Hulk’ Louis Leterrier says the recent feud between Norton and Marvel didn’t exist until the press broke the ‘news’.

“The press is what kept Edward and Marvel from talking to each other. It was nothing, but then it became something big,” Leterrier says. In the end, Entertainment Weekly didn’t get the interview with Edward Norton about the new Hulk movie. But they did get a statement from him saying “every good movie gets forged through collaboration” and “our healthy process, which is and should be a private matter, was misrepresented publicly as a dispute.”

Marvel, Universal and Norton would now rather let the movie speak for itself. Em, what was the movie again?