‘Speed Racer’ tracking indicates miserable opening

May 1st, 2008 at 5:00 am

Speed Racer Knifed

Warner Bros better get that ‘Speed Racer’ marketing campaign into action, because the $100 million Wachowski Brothers movie is set for an opening at $35 million max next week. The family picture is currently tracking behind ‘Prince Caspian,’ the new Narnia movie, which is even releasing a week later.

‘Un-Aided Awareness’ for ‘The Chronicles of Narnia: Prince Caspian’ is 9%, while ‘Speed Racer’ does 8% just a week before its release. ‘Definite Interest’ is 44% for Narnia and 32% for ‘Speed Racer.’ And lastly, ‘First Choice’ is 17% for Narnia, with just 4% for ‘Speed Racer.’

I may not be the target audience for this Warner Bros blockbuster, but I have to agree with the tracking numbers. The trailer didn’t get me into this movie at all. It looks like they wanted to make a ‘Charlie and the Chocolate Factory’ racer, but without the fun.

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Can this summer break $10 billion?

April 20th, 2008 at 9:42 pm

Indiana Jones Money

With the summer around the corner, everybody is betting one the new ‘Indiana Jones’ to take the top spot. People in other countries may go out swimming or sunbathing, but the US has its bussiest season during those days, with 40% of the tickets sold between May and August.

Last year a whopping $9.62 billion was made, with summer blockbusters like ‘Spider-man 3,’ ‘Shrek the Third’ and ‘Transformers.’ But this summer isn’t short on potential box office wonders either. Here are the candidates with their budgets as found on the speculative internet.

  • ‘The Chronicles of Narnia: Prince Caspian’ ($100 million)
  • ‘Speed Racer’ ($100 million)
  • ‘Indiana Jones and the Kingdom of the Crystal Skull’ ($125 million)
  • ‘The Dark Knight’ ($150 million)
  • ‘The Incredible Hulk’ ($125 million)
  • ‘Iron Man’ ($186 million)
  • ‘The Happening’ ($57 million)
  • ‘Wall-e’ ($120 million)
  • ‘Tropic Thunder’ ($150 million)
  • ‘Meet Dave’ ($100 million)
  • ‘You Don’t Mess with the Zohan’ ($75 million)
  • ‘Sex and the City: The Movie’ ($65 million)
  • ‘The X-Files: I Want to Believe’ ($35 million)
  • ‘Get Smart’ (”biggest Peter Segal budget,” $100 million maybe?)
  • ‘Hancock’ (??)
  • ‘The Love Guru’ (??)

You don’t have to add up all these budgets to know it will be a good summer for Hollywood.

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