Another batch of +$100 million budget movies is coming up. This week we’ll see ‘Wall-e,’ the highly anticipated new $120 million Pixar animation. ‘Wanted,’ the teen-oriented, action driven, testosterone powered, Angelina Jolie and James McAvoy featuring $65 million spy movie. And the week after, anti-hero, rehab going and $150 million ‘Hancock’ will storm theaters early July 1^st.

Tracking for ‘Wall-e’ is good. Compared to ‘Ratatouille’ last year:

Awareness: 84% (compared to 82% for ‘Ratatouille’)
Definite Interest: 41% (to 38% for ‘Ratatouille’)
First choice: 10% (to 8% for ‘Ratatouille’)

Very early box office estimates would put ‘Wall-e’ around a $70 million opening weekend.

Continue reading Tracking numbers: ‘Wall-e,’ ‘Wanted’ and ‘Hancock’ strong

Here are the latest tracking numbers for ‘You Don’t Mess with the Zohan’ and ‘Kung Fu Panda,’ before the first box office numbers come in. We have to adjust the final estimates down a little. Adam Sandler’s ‘Zohan’ is now looking to at least top $30 million and Jack Black’s ‘Kung Fu Panda’ will probably cross $45 million. Considering how well ‘Sex and the City’ is still doing, the chick flick will hold up well and gross at least another $25 million this weekend.

Continue reading Final ‘Zohan’ and ‘Kung Fu Panda’ tracking

We already saw the ‘You Don’t Mess with the Zohan’ tracking numbers earlier today. But how about that other comedy, ‘Kung Fu Panda’? Well, the DreamWorks animation is looking at a better opening than Adam Sandler, that’s for sure. Tracking indicates an opening somewhere around $60 million.

Continue reading ‘Kung Fu Panda’ box office tracking numbers