The only thing we didn’t have was an official word from Marvel, but now we have it. ‘Iron Man 2′ has been confirmed for April 30, 2010. Jon Favreau and his crew already hinted at how they’d like to do a sequel. They said it in like every other interview last week. If it wasn’t for the possible actors’ strike, they might have already been working on it. But Marvel didn’t want to take any risks by setting the release date for next summer.

Marvel Entertainment stock jumped almost 10% as we expected, but settled to around 7.5% later in the day. This while the market was down overall, mostly caused by the failed Yahoo deal and concerns about mortgage lender Countrywide’s suitor backing out as well.

In 2006, Marvel Entertainment started raising $525 million to produce its own movies. Before that it was only licensing its characters, like ‘Spider-man’ to Sony. Their second film will be ‘The Incredible Hulk’ in June and the third will be the just announced ‘Iron Man’ sequel. Marvel also announced their fourth feature called ‘Thor,’ which is planned for June 4, 2010. They sure like their summer season.

The focus is shifting. Export is becoming more and more important for the entertainment industry. And while the US might be still ahead, more and more countries are developing wealthy consumers who are ready to take over.

We saw it already with movies like ‘10,000 B.C.’ and ‘The Kingdom of Heaven.’ The last made just $47 million domestically, a flop compared to its $130 million budget. But if you take into account the $164 million it made overseas, it didn’t do that bad after all.

We see the same for 2007, looking at the totals for rental dollars from movie theaters, TV fees and VHS/DVD receipts. The US ended with a negative balance of -8%, not able to grow in any way. The international markets however, were up 9%, making up for the loss in the US.

Home video sales in the US took an even worse beating, down 17% from 2006. This, while international sales were up 5%.

If this trend continues, Hollywood has to let go of the US as its main market. Simultaneous releases into their main worldwide territories would have to become a priority. Not just for some movies, like it is now, but for all movies. We already saw how Sony locked up Jeff Blake, who’s responsible for global distribution at Sony. And I wouldn’t expect it to end there. Hollywood is getting ready to become Hollyworld.

I guess Robert Downey Jr. can start training again this Monday, because ‘Iron Man 2′ is pretty much confirmed by now. (for all the latest numbers see Iron Man box office facts and rumors)

‘Iron Man,’ which opened in about 60 territories this week, is expected to make over $100 million this weekend in the US alone. That’s just a couple of million short of the highest non-sequel opening by ‘Spider-man’ in 2002, which made $115 million. Yes Sony, you can be proud too, everybody is happy this weekend. Not even a little game called GTA IV could stop the iron man from exceeding every expectation.

Holding the world in a tight grip, ‘Iron Man’ is expected to exceed the $200 million bar worldwide, which makes it profitable in its first weekend if you don’t consider marketing costs. Not only a remarkable accomplishment for a relatively unknown comic book character, but also for Marvel. It’s their first independently produced picture and they didn’t shy away from taking some bold steps with this one. No studio in their right mind would have taken Robert Downey Jr. for the leading role. And I’m sure the Marvel Entertainment stock will make a little jump ahead of the official weekend numbers this Monday.

Again, you can go here for the Iron Man box office totals.