It’s Happening around the world, a look at the overseas box office

Ok, ‘The Happening’ is a terrible movie, but taking the number one spot overseas is quite an accomplishment. M. Night Shyamalan’s movie made $32.1 million at 5,714 screens in 88 territories. That’s about $5,600 per screen. ‘The Incredible Hulk’ came in second, but managed to make almost $10,000 per screen at 38 markets.
The $32.1 million comes after Shyamalan’s awful box office result of ‘Lady in the Water’ in 2006. The fantasy only made $30 million overseas during its lifetime. It’s clear Fox’ aggressive marketing campaign paid off. The trailer with falling bodies gave people high hopes for his new thriller. It’s too bad this is one of those ‘the best is in the trailer’ movies and most will leave disappointed.
Europe was leading the ticket sales for ‘The Happening.’ France grossed a good $4.6 million, followed by Spain with $3.8 million. The U.K. brought in $3.4 million and several other countries ended the weekend with around $2 million.
Continue reading It’s Happening around the world, a look at the overseas box office