Teaming up with other Warner departments and several advertising campaigns, Warner Bros UK is shelling out no less than £3 million ($6 million) to get their baby ‘Speed Racer’ some exposure in the United Kingdom.

“Warner Brothers Interactive Entertainment will be taking full advantage of the resources that are available as part of the Warner Brothers infrastructure,” marketing executive Phil Lamb said. “We have also been working to ensure that the game is featured where possible as part of the theatricals PR and cinema advertising campaign.“

And since doing some cross-promotion won’t put them back the whole $6 million, Lamb is also having “an effective stand alone media campaign centered around kids TV, cinema and online exposure.“

You would expect Warner Bros UK to do this to get ‘Speed Racer’ some attention in the crowded summer season, but no. “[...] with a £3m marketing campaign behind it we believe it has a good chance to perform in this relatively quiet window.“

Did he forget about the $186 million superhero tomorrow? Or the Cameron Diaz vehicle ‘What Happens in Vegas…’? If they wanted a quiet window, they should have launched a week earlier.

Did you ever notice how most IMAX movies are also Warner Bros movies? Well, they are. In a quest to create ‘premium cinematic entertainment’ Warner and IMAX bundled their forced in 2003. Since then, Warner has released 16 titles in IMAX theaters, with a lot more to come. The counter currently stands at a respectable $400 million in IMAX tickets.

“Warner Bros. Pictures has been instrumental in bringing The IMAX Experience into mainstream,” said the President of IMAX Filmed Entertainment. “They were the first studio to release a feature film in IMAX 3D, the first studio to release a live action film that had been converted into 3D, and they introduced the world to a whole new brand of original IMAX 3D programming that is both educational and entertaining.”

With the blockbuster season coming up, Warner has been busy getting their IMAX movies ready again. This summer, you’ll be able to catch ‘Speed Racer’ and ‘The Dark Knight’ at a bigger screen with bigger sound. And the new Harry Potter movies are already sure to get a big IMAX sister too.

With the summer around the corner, everybody is betting one the new ‘Indiana Jones’ to take the top spot. People in other countries may go out swimming or sunbathing, but the US has its bussiest season during those days, with 40% of the tickets sold between May and August.

Last year a whopping $9.62 billion was made, with summer blockbusters like ‘Spider-man 3,’ ‘Shrek the Third’ and ‘Transformers.’ But this summer isn’t short on potential box office wonders either. Here are the candidates with their budgets as found on the speculative internet.

• ‘The Chronicles of Narnia: Prince Caspian’ ($100 million)
• ‘Speed Racer’ ($100 million)
• ‘Indiana Jones and the Kingdom of the Crystal Skull’ ($125 million)
• ‘The Dark Knight’ ($150 million)
• ‘The Incredible Hulk’ ($125 million)
• ‘Iron Man’ ($186 million)
• ‘The Happening’ ($57 million)
• ‘Wall-e’ ($120 million)
• ‘Tropic Thunder’ ($150 million)
• ‘Meet Dave’ ($100 million)
• ‘You Don’t Mess with the Zohan’ ($75 million)
• ‘Sex and the City: The Movie’ ($65 million)
• ‘The X-Files: I Want to Believe’ ($35 million)
• ‘Get Smart’ (”biggest Peter Segal budget,” $100 million maybe?)
• ‘Hancock’ (??)
• ‘The Love Guru’ (??)

You don’t have to add up all these budgets to know it will be a good summer for Hollywood.