‘Indiana Jones’ goes on billboard frenzy

“I know they always do big billboards in L.A., but let’s do them all over,” Steven Spielberg said. In their quest to seek the ultimate buzz for ‘Indiana Jones and the Kingdom of the Crystal Skull,’ Paramount is placing 2,000 billboards all over the nation, with their focus on L.A. Places like Sunset and Vine have buildings with ads plastered on all four sides of the building.

“L.A. in many cases is 10 percent of our boxoffice, so it’s a great market for billboards,” executive vice president advertising and marketing Steve Siskind said. They are going for total domination, with the message spreading over two billboards if possible. “I guess it’s kind of a trains, planes and automobiles strategy,” he said.

With a little over a week to go, the buzz should be here. I have the feeling the internet is lightly indifferent about the movie. Some early reviews have been quite tame, although not overly negative. I’m hoping for some early tracking numbers this week.