May 15th, 2008 at 8:50 pm
This weekend is a little less crowded, with just one new movie to speak of. So let’s delve into this one a little deeper and see what the critics have to say.
‘The Chronicles of Narnia: Prince Caspian’ is having a much better reception than ‘Speed Racer’ and ‘What Happens in Vegas’ had last week. A metacritic.com score of 6.2 is pretty good, considering there are some very harsh critics out there.
Continue reading The upcoming weekend in quotes
May 13th, 2008 at 7:45 pm
As if our friend Steve Mason heard our call for some early ‘Indiana Jones & the Kingdom of the Crystal Skull’ tracking numbers, here are the first numbers 9 days before its box office release.
Un-Aided Awareness: 15%
Definite Interest: 63%
First Choice: 28%
Now let’s compare them to the ‘The Chronicles of Narnia: Prince Caspian’ tracking numbers from yesterday — keep in mind this movie is releasing this week and should relatively track higher.
Un-Aided Awareness: 11% (-4)
Definite Interest: 42% (-21)
First Choice: 14% (-14)
As you can see, tracking numbers for ‘Indiana Jones and the Kingdom of the Crystal Skull’ are high overall. It will likely be the biggest opening this year thus far. I’m not sure about it having a $160+ million weekend, but it’s certainly pushing the movie into the $150 million direction. A number that will presumably make Steven Spielberg a very happy man.
May 12th, 2008 at 2:15 pm
‘The Chronicles of Narnia: Prince Caspian’ tracking numbers are showing potential. The family fantasy will open this Thursday and is expected to top the $65.5 million opening by its predecessor ‘The Lion, the Witch and the Wardrobe’ in 2005.
The $100 million ‘Prince Caspian’ is particularly tracking well with women above 25, with 25% compared to 20% for ‘Harry Potter and the Order of the Phoenix’ last year. ‘Un-Aided Awareness’ is 11%, compared to 16% for Potter. ‘Definite Interest’ 42% compared to 48% and ‘Overall First Choice’ 14% for the Disney movie compared to 17% for Harry Potter last year.
With not much else on the horizon this weekend, I think ‘The Chronicles of Narnia: Prince Caspian’ is going to have a very good start, with ‘Iron Man’ still following.
