Marvel isn’t shy about updating us on their business plan, as we saw in the past. And this time they’re sharing their brand expansion plan. “We’re not in the business of simply making films; we’re in the business of building brands,” Marvel Entertainment president Paul Gitter said. The comic book company is planning to have an even bigger merchandising campaign for their ‘Iron Man’ DVD release this fall, than the theatrical release last month.

Gitter even wants to “create specific programs for each retailer,” he said. “Our strategy is to place product into the marketplace prior to a film’s releasing and to keep it [there], then to freshen up the product with new styles and new art in time with the DVD release.“

But not only that. Marvel has a three-year strategy for all their currently planned films. 1. Release the movie in theaters and on DVD, with marketing well in advance. 2. Expand with a supporting animated release. 3. Release the sequel to the first movie.

With ‘The Incredible Hulk’ coming up, Marvel seems to be hitting the gold by making their own movies. But can they keep it up? And are they expecting ‘Thor,’ ‘The First Avenger: Captain America,’ ‘The Avengers’ and all their sequels to be a success?

Marvel plans to stay ‘faithful to the source material and completely traditional’ with their Captain America movie. ‘The First Avenger: Captain America’ will be a period piece taking place during World War II, just like the comic book, Marvel’s Kevin Feige said.

A couple of weeks ago, some websites claimed Matthew McConaughey was Marvel’s top choice for Captian America. While it would be pretty early to start casting for a movie released in during the summer of 2011 first of all, Feige says it’s simply not true. We all know how the internet works I guess.