This weekend the news broke about Seth MacFarlane making a deal to get him ‘paid exorbitantly’ for making ‘Family Guy’ and such. But now it seems this deal includes ‘Family Guy: The Movie.’ Or should I say ‘Family Guy: The Movie 2.’ Because didn’t we already see a ‘Family Guy’ movie? As far as I know it went straight to DVD and frankly, it wasn’t that great.

Since the return of ‘Family Guy’ after its cancellation, I’m not really into it anymore. Maybe the jokes worked out on me. I would still see the movie, but I feel like they’re just long TV episodes. That’s what ‘The Simpsons Movie’ was for me. And a big cash in for its creators of course, making over $500 million worldwide. Not to mention all the merchandize deals they made.

I only feel ‘South Park: Bigger Longer & Uncut’ was something different than the TV series. But I’m not sure how ‘Family Guy’ could create this atmosphere. Maybe they tried with the straight-to-DVD I mentioned above, but later felt it wasn’t worth a theatrical release. DVD is the best market for ‘Family Guy’ and maybe that’s where it should stay.

Marvel Studios teamed up with several partners for their Hulk advertising push this summer. Expect to see the Hulk at least as much as the Simpsons last year, because ‘The Incredible Hulk’ will be showing up at “Burger King, 7-Eleven, Kmart, mall retailers, grocery store brands Pringles and Sargento, Airheads candy and Hasbro toys.“

To distinguish itself from the flopped Ang Lee Hulk in 2003, the studio said to have changed several key elements. The Hulk is now portrayed as a real hero, he falls in love and he has a high profile nemesis The Abomination. This is not only to please the audience, but also to convince the advertisers of the Hulk again.

I’m starting to see why Edward Norton got into that feud with Marvel.