Would it be possible? ‘Sex and the City’ beats ‘Indiana Jones 4′ in second weekend. That would make some headlines. It probably won’t happen, but new tracking numbers indicate a better opening for ‘Sex and the City.’ The troops of women are now looking to bring in about $35 million, while ‘Indiana Jones’ would come in a little under $50 million for the weekend. It’s no secret I think ‘Sex and the City’ is going to do well. And the U.K.’s box office numbers confirmed this suspicion. Would it do exceptionally well, it could beat ‘Indiana Jones 4.’ Old man vs. old women. These are the new tracking numbers:

Continue reading Updated ‘Sex and the City’ box office tracking

The first ‘Sex and the City: The Movie’ tracking numbers are in and they’re painting a mixed picture. I can’t remember the last movie that had this much buzz among the ladies. And I don’t recall girls paying thousands of dollars for a ticket to see ‘The Devil Wears Prada’ in 2006 either. But early tracking numbers are indicating a $30 million opening for ‘Sex and the City: The Movie,’ compared to a $27.53 million opening for ‘The Devil Wears Prada.’

It seems like a rather low number for the movie that was leading a poll by Moviefone with over 400,000 respondents. It beat last weekend’s ‘Indiana Jones 4′ by 1%, with 32% looking forward to see the TV series hit the big screen. But the numbers aren’t indicating the $100 million weekend Indy 4 had.

Continue reading Early ‘Sex and the City’ tracking numbers

As if our friend Steve Mason heard our call for some early ‘Indiana Jones & the Kingdom of the Crystal Skull’ tracking numbers, here are the first numbers 9 days before its box office release.

Un-Aided Awareness: 15%
Definite Interest: 63%
First Choice: 28%

Now let’s compare them to the ‘The Chronicles of Narnia: Prince Caspian’ tracking numbers from yesterday — keep in mind this movie is releasing this week and should relatively track higher.

Un-Aided Awareness: 11% (-4)
Definite Interest: 42% (-21)
First Choice: 14% (-14)

As you can see, tracking numbers for ‘Indiana Jones and the Kingdom of the Crystal Skull’ are high overall. It will likely be the biggest opening this year thus far. I’m not sure about it having a $160+ million weekend, but it’s certainly pushing the movie into the $150 million direction. A number that will presumably make Steven Spielberg a very happy man.