Controversial ‘Three and Out’ fails to sell tickets
April 30th, 2008 at 2:40 pm

Three and Out Failure

The somewhat controversial ‘Three and Out’ we reported on last week, failed to make any impact at the UK’s box office. The $8 million movie, which sparked controversy because of its rather strange subject, only managed to make £189,454 ($375,000) in its opening weekend. Which ranks it no higher than the 12th place.

The comedy got some negative attention last week for its macabre subject. The movie is based on the fictional rule that if you kill three people in a month as a train driver, you get to leave with a 10 year pension. Needless to say, nobody got excited about that story.

‘Forgetting Sarah Marshall’ took the first spot with $4.1 million. Check this post for more on the overseas box office last weekend.

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£3 million ‘Speed Racer’ push in UK
April 30th, 2008 at 11:45 am

Speed Racer PUSH!

Teaming up with other Warner departments and several advertising campaigns, Warner Bros UK is shelling out no less than £3 million ($6 million) to get their baby ‘Speed Racer’ some exposure in the United Kingdom.

Warner Brothers Interactive Entertainment will be taking full advantage of the resources that are available as part of the Warner Brothers infrastructure,” marketing executive Phil Lamb said. “We have also been working to ensure that the game is featured where possible as part of the theatricals PR and cinema advertising campaign.

And since doing some cross-promotion won’t put them back the whole $6 million, Lamb is also having “an effective stand alone media campaign centered around kids TV, cinema and online exposure.

You would expect Warner Bros UK to do this to get ‘Speed Racer’ some attention in the crowded summer season, but no. “[...] with a £3m marketing campaign behind it we believe it has a good chance to perform in this relatively quiet window.

Did he forget about the $186 million superhero tomorrow? Or the Cameron Diaz vehicle ‘What Happens in Vegas…’? If they wanted a quiet window, they should have launched a week earlier.

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Sarah Marshall slowly storming UK box office
April 28th, 2008 at 2:30 pm

Forgetting Sarah Marshall UK

In another slow weekend at the box office, ‘Forgetting Sarah Marshall’ took the top spot overseas, making an estimated $7 million at 1000 screens — yes, that’s $7000 per screen. Since the male nudity picture is launching in different territories during the whole summer, it managed to make this in only 9 countries. Leading the box office success was the UK, with $4.1 million during the weekend, followed by the second week in Australia with $1.6 million.

‘21′ is still doing well with $6.2 million and a $30.7 million total. ‘Horton Hears a Who!’ also made another $6.2 million, with a total of $127.2 million overseas. ‘Street Kings’ did $6.1 million, while ‘Fool’s Gold’ added $5.1 million to their total. And lastly, ‘The Spiderwick Chronicles’ is still pulling in some good numbers with $4.4 million for the weekend and a $81 million total overseas.

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