May 23rd, 2008 at 11:46 am

Every other day Marvel gives out some facts about their future plans. Do they still have to learn or do they just not care. They own the rights to every comic book figure anyway, so who should they fear? Marvel Vice Chairman Peter Cuneo spoke about Marvel’s future ideas at the Wedbush Morgan Securities Conference.
He says ‘Iron Man’ showed them how they don’t have to use high-profile characters to make a big hit. “Iron Man shows that we can take our lesser known characters, reach into the storyline of our comic books and make them into valuable, really, “brands” for us. Each of these characters becomes a brand that we can market.“