Adam Sandler’s ‘You Don’t Mess with the Zohan’ is coming up this weekend, in case you forgot. He’s always good for a decent opening, but between all the blockbusters this summer you never know. I don’t have the feeling this one has a lot of buzz on the interwebs. It doesn’t have a full-fletched marketing campaign like ‘The Dark Knight.’ Of course it’s not as expensive, with its $75 million budget. But with all those virals, you’d expecting more than just the usual TV trailer.

In any case, let’s have a look at the numbers. Its main demographic is younger males, naturally. And those are tracking well for the Sandler vehicle.

Continue reading ‘You Don’t Mess with the Zohan’ tracking numbers

I always find it strange when award shows announce who they’ll give an award. Isn’t it supposed to be a surprise? Today MTV said they will give ‘man-child’ Adam Sandler a Generation Award, previously given to Jim Carrey (2006) and Mike Myers (2007). “A 30-something water boy, a brokenhearted `80s wedding singer and a rejected hockey player-turned-pro golfer … now that’s an impressive resume,” MTV president Van Toffler said, like he’s looking to hire Sandler.

He’ll get the precious MTV Movie Award for his “amazing contribution to Hollywood.” It’s probably not a bad promotion for his new $75 million ‘You Don’t Mess with the Zohan’ either, which will be out June 6.

The MTV Movie Awards will brighten up your TV set this Sunday.

With the summer around the corner, everybody is betting one the new ‘Indiana Jones’ to take the top spot. People in other countries may go out swimming or sunbathing, but the US has its bussiest season during those days, with 40% of the tickets sold between May and August.

Last year a whopping $9.62 billion was made, with summer blockbusters like ‘Spider-man 3,’ ‘Shrek the Third’ and ‘Transformers.’ But this summer isn’t short on potential box office wonders either. Here are the candidates with their budgets as found on the speculative internet.

• ‘The Chronicles of Narnia: Prince Caspian’ ($100 million)
• ‘Speed Racer’ ($100 million)
• ‘Indiana Jones and the Kingdom of the Crystal Skull’ ($125 million)
• ‘The Dark Knight’ ($150 million)
• ‘The Incredible Hulk’ ($125 million)
• ‘Iron Man’ ($186 million)
• ‘The Happening’ ($57 million)
• ‘Wall-e’ ($120 million)
• ‘Tropic Thunder’ ($150 million)
• ‘Meet Dave’ ($100 million)
• ‘You Don’t Mess with the Zohan’ ($75 million)
• ‘Sex and the City: The Movie’ ($65 million)
• ‘The X-Files: I Want to Believe’ ($35 million)
• ‘Get Smart’ (”biggest Peter Segal budget,” $100 million maybe?)
• ‘Hancock’ (??)
• ‘The Love Guru’ (??)

You don’t have to add up all these budgets to know it will be a good summer for Hollywood.